What Is Schema

Table of Contents

What Is Schema Markup Code

Schema Definition




… OR …



(plural schemas, schemata


  • an outline of a plan, theory, or theme

    • an attempt to reduce complex economic theory to a simple schema
    • See schema in the Oxford Advanced American Dictionary
    • See schema in the Oxford Learner’s Dictionary of Academic English
      Check Audio pronunciation: schema
    • Schema Matching using Machine Learning

      Schema Matching is a method of finding attributes that are either similar to each other linguistically or represent the same or topically relevant information to form a theme. In this project, we take a hybrid approach at solving this problem by making use of both the provided data and the schema name to perform one to one schema matching and introduce the creation of a global dictionary to achieve one to many schema matching values. We experiment with two methods of one to one matching and compare both based on their F-scores, precision, and recall. We also compare our method with the ones previously suggested and highlight differences between them.(See Full Article)

      You can start out with this Local Schema Generator
      Note: ^^ Areas Served ^^ are NOT Generate here (See below)

    • Local Areas Served Schema Markup

  • How Google uses schema markup in Ranking
    In layman’s terms,
    schema markup structured data tells Google and other search engines what a webpage’s content is all about. In turn, it helps Google to pass that information along to searchers and show them the most relevant results.
  • Schema Code for Local and Adjacent City Service Areas
  • (NOTE: You can copy, edit and paste the following GeoModified Service Area code into your schema.
    after editing in your relevant data paste below this:
    “logo”: {
    “@type”: “ImageObject”,
  • (Also NOTE: All Area Served  “types” and “names are self explanatory. /But you only need to edit name values and Postal Code.
    For more information on types, names and values go to Schema.org There is another Good Article Here On Local Area Served Schema but it’s pretty technical
  • ================
    ↓ Start Here ↓
    "areaServed": [
    {"@type": "GeoShape",
    "postalCode": ["92530","92532","92885","92595","92587","92586","92584","92570","92571","92562","92562","92563},
    {"@type": "State",
    "Name": ["California"]},
    "@type": "City",
    "name": "Lake Elsinore",
    "@id": "https://en.wikipedia.org/wiki/Lake_Elsinore%2C_California"
    "@type": "City",
    "name": "Menifee",
    "@id": "https://en.wikipedia.org/wiki/Menifee,_California"
    "@type": "City",
    "name": "Murrieta",
    "@id": "https://en.wikipedia.org/wiki/Murrieta,_California"
    "@type": "City",
    "name": "Perris",
    "@id": "https://en.wikipedia.org/wiki/Perris,_California"
    "geo": {
    "@type": "GeoCoordinates",
    "latitude": "33.6867264352688",
    "longitude": " -117.34252565951566"
    }, <(end Here).
  • SCHEMA – I practice What I Preach

    Go ahead, you know you want to, pres CTRL + the U key __ Then CTRL + F key and enter https://schema.org

  • My Schema id laid in.

  • What are RDFa, Microdata, and JSON-LD?

    These are all languages of code that can be added to HTML to embed metadata (schema, for example) on a web document.

    RDFa stands for Resource Descriptive Framework in Attributes. It is a form of code that can be added to any HTML, XHTML, and XML-based document.

    Resource Descriptive Framework in Attributes – RDFa

    RDFa’s attributes include:

    • about – to specify the resource the metadata is about
    • rel and rev – to specify a relationship and reverse relationship with another resource
    • srchref, and resource – to specify a partner resource
    • content – to override the content of the element when using the property attribut
    • datatype – to specify the datatype of text specified for use with the property attribute
    • typeof – to specify the RDF type of the subject or the partner resource


    Microdata implementation is similar to RDFa, and its attributes include the following:

    • itemscope – to create the item and indicate that the rest of the element contains information about it
    • itemtype – to describe the item and properties with a valid URL of a vocabulary (for example, “ https://schema.org”)
    • itemprop – to indicate that the containing tag has the value of a specified item property (ex, itemprop=”name”)
    • itemid – to indicate a unique identifier of the item
    • itemref – to reference properties of an element that are not contained in the itemscope. This provides a list of element ids with more properties elsewhere in the document

    Javascript Object Notation for Linked Objects – JSON-LD

    JSON-LD stands for Javascript Object Notation for Linked Objects. This style of annotation can implement schema by pasting directly in the <head> or <body> tag of a web document. The notation uses “@context” and “@type” attributes to specify the vocabulary (schema.org). Because it can be placed right into the <head> tag, JSON-LD is considered the easiest way to implement schema for beginners.

    Here is a Google description and note that it recommends using JSON-LD “wherever possible.”

Similar Posts

Leave a Reply

Your email address will not be published. Required fields are marked *